Sponsoring good causes as part of our corporate ethos
At the beginning of 2008 we became headline sponsor of a world-first attempt to walk the length of the Amazon by a British explorer. Ed Stafford aims to be the first man ever to walk the 4000 mile length of the Amazon, from the source of the river in Southern Peru to the mouth in Brazil. The trip started in April 2008, and will take approximately 18 months. It will raise money for six nominated charities, document via remote satellite link the effects of climate change on one of the most threatened eco-systems in the world, and collect mosquitoes for a Natural History Museum malarial prevention research project.
The JBS Associates funding is paying for flights, insurance and food as well as essential kit and equipment needed by the ex-British Army captain. Ed Stafford initially set out with a colleague Luke Collyer, but after three months Luke pulled out and Ed was left with 3,500 miles of solo trekking. He is carrying only what fits in his rucksack and relies on sustainable jungle survival practices when he is remote from civilisation.
"We are delighted to be associated with one of the world's last great exploration and adventure opportunities," says JBS Associates Managing Director, Jonathan Stokes.
"It's hard these days to find a ground-breaking expedition like this that has never been attempted before. We were immediately struck by Ed's enthusiastic, pioneering attitude and felt that to be associated with such ambition and determination fitted well with our own corporate ethos. The fact that the expedition will raise money for a number of charities was also important to us."
JBS Associates will be opening an office in Rio de Janeiro, Brazil, during the first half of 2008. "The link with the Amazon expedition is a perfect tie-in with the new office launch," says Stokes. "The new base will form part of our own ambitious plans to double our international office presence during the year."
Visit the Walking The Amazon Website.